Dr Sajad Rezaei (Principal Investigator)
Dr. Sajad Rezaei currently works at Worcester Business School, University of Worcester. Previously, he worked as a Lecturer/Researcher at Universität Hamburg; and Lecturer at Taylor’s University dual award programs with the Bristol Business School, University of the West of England (UWE). His recent research has been published in refereed journals such as Computers in Human Behavior, Journal of Business Research, Journal of Retailing and Consumer Services, Marketing Intelligence & Planning, Journal of Internet Commerce, Technology Analysis & Strategic Management, The International Review of Retail, Distribution and Consumer Research, and International Journal of Retail & Distribution Management, among others scholarly outlets. His research direction has extended from his background in BSc Business Administration, MBA dissertation and PhD. theses with two key research themes including e-commerce and implicit cognition approach. He serves as a reviewer for several refereed journals such as Journal of Business Research, Online Information Review, Computers in Human Behavior.
Dr Rohit Trivedi (Co-Investigator)
Dr Rohit Trivedi is Associate Professor in Strategic Marketing at University of Bradford. Immediately prior to this, he was Postdoctoral researcher with Chair of Marketing and Innovation at University of Hamburg (Germany) and Associate Professor of Marketing at MICA (Mudra Institute of Communications Ahmedabad, India). He has published several research papers in leading international peer-reviewed journals including Psychology & Marketing, Journal of Business Research, European Journal of Marketing, Journal of Advertising Research, International Journal of Hospitality Management, International Journal of Contemporary Hospitality Management, Cyberpsychology Behavior & Social Networking, and Journal of Marketing Management among others. He is also recipient of Best Research Paper Award at ‘8th International Entrepreneurship Forum’ organised by University of Essex, OECD and LEED. He is currently serving as associate editor of International Journal of Emerging Markets. His research interests are in the areas of sustainability, artificial intelligence, integrated marketing communication, entrepreneurship, consumer decision-making, and firm innovation. He has received research funding from reputed international bodies such as ESRC, The British Academy, Japan Forum of Business and Society, UNICEF and SAARC-AMDISA.
Nathan Stephens (Research Assistant)
Nathan is a PhD student at the University of Worcester, researching a novel countywide approach to scaling out the provision of the Meeting Centre intervention for people affected by dementia. Nathan is also an active member of INTERDEM’s pan-European Methodology Taskforce working to improve knowledge and approaches to developing, implementing, and evaluating psycho-social dementia interventions. Since 2021, Nathan has contributed to research and development projects including the Get Real research study (University of Worcester), Meeting Centres UK dissemination project (University of Worcester), and Championing Physical Activity online short course development and evaluation (University of Worcester). Nathan has presented at national and international conferences and produced content for a monthly blog series on Dementia Researcher. Outside of academia, Nathan has committed nearly a decade of his professional career to Health, Social Care, and Public Health in areas such as dementia care, mental health, health improvement, and child protection. Most recently Nathan has directly supported a person living with dementia as an unpaid care worker, and is an advocate for the lived experience of familial dementia care as an expert by experience collaborator.